This morning, we woke up to one thing and one thing only flooding our Facebook pages, our daily news sources, our group chats on WhatsApps and our Instagram feeds; the Victoria Secret Fashion Show 2016.

We’ve spent the morning unsuccessfully trying to avoid the skimpily clad supermodels, as well as the Insta’famous/reality TV show models that have somehow dictated center stage in our lives. And as much as we’d love to try and avoid it, when you’re working life revolves around the online world, it’s basically impossible.

“But why do we have a problem with this, you ask?”

For many reasons, we answer.

Firstly, let us make one thing clear; we have no problem celebrating fashion, celebrating style, celebrating art and beauty and traditions. We have no problem with models strutting their stuff down the catwalk, no problem with paps getting all the best shots. No problem with any of that. In fact, if it wasn’t for fashion and celeberities, we probably wouldn’t have jobs here at Opsh_Daily.

It is the sheer weight of the phenomenon that follows the Victoria Secret show that gets to us. The painful build-up of the seemingly smug models private jetting their way over to Paris and the explosion of Instagram pictures that documents this. It’s the hundreds of thousands of ‘regrams’ from ‘normal’ women and girls alike with captions ranging from ‘It’s starting…’ to ‘OMG, look at Kenny 😞😞’ to the more worrying, ‘Can always count on Gigi and Bella to turn me off my dinner’.

And let’s not forget the hashtags that precede this either; #straighttothegym #nevereatingagain #killingme #crying – but that’s a whole other article in itself. 

If that isn’t enough to make you dislike a show that parades malnourished models, then we don’t know what would – because let’s be frank here, there’s no way those ladies aren’t starving themselves in the final lead up to the show. Super model Adrianna Lima has admitted to consuming literally nothing in the 12 hours in the lead up.

And yes, all fashion shows, no matter the size, the weight or the social media frenzy, celebrates the tiniest of bodies and the most unrealistic portrayal of beauty, but there’s none that do it quite like the VS show, particularly in the last number of years.

Let’s take the ‘Fantasy Bra‘ for example, which has ranged in price from $1 million in 1996 to $3 million today. It is worn each year by a different model – usually the model of the moment and has been the center piece of the entire show for the last twenty year. It’s significance is profound but to us, it just looks like a pretty expensive, and slightly tacky bra? Just us? OK.

And without slating the entire show – because we have no doubt that weeks upon weeks upon months of work go into creating the show and it really is a spectacular production – it has lost it’s value and it’s drama over the last number of years.

Back in 1996, when Claudia Schiffer closed the Victoria’s Secret show or in 2001, when Heidi Klum strutted her stuff down the catwalk in the Fantasy Bra, it was spectacular. It was incredible, stunning, surprising. It was so rare and beautiful, it was like fiction. These unicorn-like Supermodels weren’t being photographed by paparazzi day-in-day-out, they weren’t showcasing their bikini and bra-clad bodies on Instagram and Facebook and Snapchat. We didn’t known their bodies better than we know our own.

But now, it’s all a bit different. I recognise Gigi Hadid’s freckly belly and out-y belly button better than I know my own. If I – under wild circumstances – had to go identify Kendall Jenner’s body, it would be easy as pie.

And yes, that sounds pretty feckin’ weird but it’s the truth.

These models are so heavily documented in the media and across all their own social media platforms, that seeing them on the VS runway is less-than-breathtaking, like it was back in 1998.

If we wanted to go check out Bella’s bangin’ body, we’d just check her Snapchat story out.

PARIS, FRANCE - NOVEMBER 30: Bella Hadid and The Weeknd walks the runway during the 2016 Victoria's Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Dimitrios Kambouris/Getty Images for Victoria's Secret)

PARIS, FRANCE – NOVEMBER 30: Bella Hadid and The Weeknd walks the runway during the 2016 Victoria’s Secret Fashion Show on November 30, 2016 in Paris, France. (Photo by Dimitrios Kambouris/Getty Images for Victoria’s Secret)


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